BUSINESS MODULE: PRACTICAL GUIDE​

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“Before we begin this module, I want to name something clearly.

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If you are sharing yoga with others, you are already in relationship with business.

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Money, visibility, communication, boundaries, and professionalism are not separate from yoga.
They are how your teaching actually reaches human beings.

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This module is not about becoming a strict brand.
It’s about building a clear, ethical container that allows your work to be sustainable.

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As you watch, notice any reactions that arise around self-promotion, pricing, or being seen.

Those responses are just as important as the information.

This is not a theory module.
It’s a practical one.

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So watch this with a notebook nearby.
Pause when needed.
Write things down.
Let yourself think in real terms about what you want to build, who you want to serve, and what kind of working life actually supports your nervous system.

 

After the video, you’ll complete an assignment that turns this information into a simple business foundation: your message, your structure, and your next concrete steps.

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You do not need a perfect plan.
You need a clear starting point.

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So approach this as an act of service, not self-promotion.

As care, not pressure.

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And when you’re ready… let’s begin.

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Future Teacher Brand Board - Assignment 

 

Purpose

 

This exercise helps you clarify who you are as a teacher, who you serve, and how you communicate your work.

It is not about creating a perfect brand. It is about creating a clear starting point.

 

You will create a one-page Brand Board that becomes the foundation of your teaching identity.

 

 

What you are creating 

 

A one-page Brand Board that includes: (on paper or digitally)

 

• your one-sentence teaching message  

• who you serve  

• three brand words  

• content ideas  

• a simple visual mood board  

• one real-world action step  

 

 

Brand Board Sections 

 

 

1. One – Sentence Teaching Messaging 

 

“I teach ____________________ for ____________________ to help with ____________________.”

 

 

2. Who you Serve

 

Who are the people you most want to help?

What are they struggling with?

What do they need?

 

 

3. Three Brand Words 

 

Choose three words that describe how your teaching feels.

 

 

4. Content Ideas

 

List 10–15 things you could share with your students.

 

 

 

5. Visual Mood Board

 

Collect colours, images, textures, and words that represent your teaching atmosphere.

 

 

Submission

 

Please submit a copy of your Brand Board along with your coursework.